Have you tried using your smartphone with one hand lately? It’s OK when you have full dexterity isn’t it? Now try using it with only four fingers or with a tremor. Today, the feature phone is still the market leader in many emerging markets globally.Īpart from young kids who just need a phone to contact Dad and Mum, the other market where Nokia is finding appeal is that of people with disabilities. Of the 200+ million mobile phones sold in Africa in 2018, more than 55% were feature phones like the Nokia 225 4G. Well, Nokia is still very much alive and thanks to great management that knows what they are doing, they are still producing outstanding mobile phones for a number of very interesting and not so obvious markets. That January day in 2007 when Steve Jobs walked on stage and changed the world was the tipping point.Īnyone under the age of 20 will find it almost incomprehensible to think of a time when mobile phones were not powerful, touchscreen extensions of our very being. By 2013 that was down to three in every hundred (3%). In 2005 one in every two mobile phones (50%) sold on the planet was a Nokia. Not much more than a decade ago, Nokia simply dominated the mobile phone marketing globally.
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